SMART SESSIONS

NEXT GENERATION
MUSIC EXPERIENCES & 
TOKENIZED ROYALTIES

We have been streaming indie concerts since the first coronavirus lockdown. By August 2021 we already had streamed 250+ concerts to more than a million viewers in 50+ countries. PR was mainly social and word-of-mouth.

EMPOWERING MUSIC VENUE 2.0
WITH BANKING BLOCKCHAIN TECHNOLOGIES

250+
concerts
1+ million
viewers
50+
countries
4
festivals

MISSION STATEMENT

Watch Concerts
Experience live and recorded music from upcoming and established artists. This can be online, in VR, in AR, in games, in 4D and podcasts.
Keep Track
Provide verified consumption data across platforms and technologies. Real-time were possible. For venues, creators and rights owners.
Get Paid
Provide automated split payments worldwide. Also in crypto when verified and compliant. For venues, creators and rights owners.
Get Insights
Provide instant insights on music consumption and fan engagement. All privacy by design of course. For venues, creators and rights owners.
Where

The effenaar
NEXT GENERATION MUSIC VENUE

The Effenaar is a 50 year legacy indie music venue in the high-tech city of Eindhoven (birthplace of Philips, ASML, Eindhoven Design Academy and the infamous Dynamo Open Air music festival). Many alternative bands played here in their underground days, like Sex Pistols, Ramones, Red Hot Chili Peppers, Pearl Jam etc. The audience ranges from nanotech PhDs, design students and high-tech workers. Today the focus also includes DJs and urban music.

Since 2017 the Effenaar is proactively exploring their digital future with AR, VR, in-house 4D recordings and streaming. We were invited to join pre-Covid to focus on blockchain-enabled royalties in VR and automated setlists for live music.

With their 15 million euro infrastructure and 4 million euro annual budget the Effenaar combines grassroots innovation with the high-tech power of the Eindhoven Brainport region.

PRODUCT

THE SESSIONS

Covid and NFTs are rapidly accelerating the already changing music industry. We believe that the impact of recent events will also have a lasting impact on music venues.

In the first week of the March 2020 lockdown, the Effenaar asked us to co-build the (Isolation) Sessions streaming portal. To support artists, they believed it was their cultural obligation to stream live shows every evening. Of course while social distancing within the studio. Since then they have streamed 250+ established and upcoming indie bands.

This is just the start. We believe that many more music venues will combine live performances with enhanced digital (group) experiences worldwide. All aiming to better connect fans with their artists. This includes working closely with global music channels, streaming platforms, and applying tokenized  monetization and royalty models (Bootleg 2.0).

We gratefully acknowledge Microsoft for Startups for sponsoring the Sessions (through Copyright Delta).

Website: www.thesessions.stream

Visual courtesy of Epic’s Fortnite showing Marshmello live in February 2019. 10 million people viewed this virtual performance.
The future

Next steps

The Effenaar Smart Venue aims to further establish themselves as an innovation hub for media technologies. This requires partnerships with more creators, content owners, streaming platform and technology providers.

Among the next steps are streaming in VR, in games and NFT-enabled recordings (live, VR, AR, 4D). All with tokenized royalties. This combination results in new revenue streams with fast insights and verified royalties for artists, authors, managers, rights owners and representatives.

Current steps include on-boarding music venues who requested to join the Sessions portal, distribute Sessions songs to Spotify (we are a direct distributor) and podcast.

As a B2B innovation partner we focus on tokenized royalty administration and NFT-enabled media assets (Bootleg 2.0).

THE ORIGINAL ISOLATION SESSIONS PARTNERS