Our team brings together seasoned experts in the music industry, innovation diplomacy, analytics, AI, banking, blockchain, copyright law, platforms, and strong track records in solving multiparty data issues.

We have led multiparty consortia, legally represented global IP-owners, managed global DJs, worked in many sections of the music industry, designed & built multiple software platforms, AI and blockchain systems etc.

Several in our leadership stopped working in AI, knowing the threat it would bring to societies, and see permissioned & public decentralized systems as the way to create Accountable AI. Music is the first battleground for this. Please also see our Pillars.

Daan Archer
Co-founder. Partners, Product & Technology. Expert in data ecosystems, blockchain platforms & music copyright. 8 yrs data startups. 20 yrs software development (AI, data). Former lead Open Music Initiative (Technical Working Groups), MIT Sloan Fellow, MIT Media Lab, Dutch technology diplomat in Japan. MBA from MIT, MSc in CS/AI/ML. Lifelong skateboarder.
Geert Theuws
Chief Legal
15+ years of IP litigation. Former partner at leading pan-European IP boutique.
Olaf van Wijk
Lead blockchain architect, developer & digital identity expert. 15+ years software dev experience, also data analytics (eg KLM). Former core IOTA advisory tech team (solved a huge problem in IOTA itself). Token model expert. Loves Rust.
Amke Block
Chief Alliances Officer
Seasoned expert in music industry, publishing, indie associations, DAOs, NFTs, policy, regulation, open protocols, metadata. Early innovator. Fmr Surround, Reeperbahn Festival, Audiomagnet.
Jasper Wagenmans
Chief Commercial Officer
Electronic Music (EDM) expert. Worked with global top in EDM (DJs, labels, publishers). Fmr leadership position at David Lewis Agency. Expert in Talent Management, Marketing & Strategic Partnerships.
Daniele Musio
Head of Design
UI, UX, HTML5, Branding. Webflow guru. Fmr at Eindhoven Design Academy and famous design studios in Italy.
Stephane Moquette
Chief Data Officer
15+ years software development. Expert data scientist. Guru in Python Pandas. Former CTO.
Mario Olislaegers
Lead Corda developer
Rockstar enterprise software engineer (blockchain, identity). Also does front-end when needed. Token model expert.
Miel Soeterbroek
Lead DevOps engineer
Incl. AWS, Java, APIs. 15+ years software development
Philipp Stürmer
AI Lead & software developer.
Reverse engineering generative AI-music into fractional & derivative ownership. Earlier built our AI-analytics engine to decode live music to ownership (live venues, 1B+ live recordings on Youtube, TikTok etc). Comes from JADS, our data monastery partner with 2000+ data scientists. Applied PhD in AI. MSc. in Mechanical Engineering from RWTH Aachen University.
Niall McEvoy
Senior software engineer
Formerly worked 10 years at Irdeto (1000+ FTE) as principal software engineer). Expert in Django, VMware, AWS etc. Originally from Ireland and now based in the Netherlands.
Robert de Groot
Web3 Partnerships
Manages partnerships at the Swarm Foundation. Expert in scaling operations. Co-created Hybrix, a novel blockchain API protocol, raised 3 million euro and created a 15 FTE nonprofit.
Mars Mertens
Lead Music Rights & Interoperability
Topnotch CMO, music industry & rights expert. Knows the backend of the music industry inside out w/standards, identifiers, organisations etc. Worked in music operations for 30+ yrs at Buma/Stemra, Fuga, Pias, Ziggo, Talpa, Juke etc.

Advisory Board

Mariana Gomez de la Villa
ING Blockchain & Innovation lead. Fintech guru. 10+ yrs PSPs (payment service providers). CeFPro Advisory Board. High-energy, action-oriented, strategic expert with 20 yrs in financial industry. Fmr WEF, Citibank & GlobalCollect.
Turo Pekari
Globally recognized music industry executive. Expert in CMOs. Leads global innovation for Music Finland. Co-founder of Music Tech Europe. Formerly at Teosto (Finland’s national CMO), and digital innovation exec for Finnish Government & EU. Advisor to many music/business programs.
Michael Lau
National Chair of Association Of Independent Music Publishers (AIMP). Ops. Comm. Member The MLC (US). Former COO & CTO Round Hill Music (Capital), Open Music Initiative & Warner Chappell. Advisor & Mentor NYU Steinhardt Music & Berklee College of Music.
Ed Simnett
Global Technology Executive, Alchemist mentor. Fmr Nokia, Microsoft, GigaOM. Created strategy and delivered new products in diverse technology segments for multinationals and start-ups. Launched a $1B business for Microsoft Azure. HBS MBA & Baker Scholar. Loves to solve hard problems.
Alicia DeSantola
Professor of Strategy and Entrepreneurship at Univ. of Washington. Organisational Behavior & Startup Scaling PhD from Harvard Business School & award winning thesis analyzing the success and failure of 6,000 startups. Former consultant. PhD & Fellow HBS, MS Stanford.
Michiel Jonkman
Senior investment manager at the largest Dutch public-private investment fund. Expert in alternative financing and CAIA. Formerly PE M&A in Shanghai. MBA from CEIBS and HKUST in Hong Kong.
Andrew Melchior
Globally renowned creative technologist and producer (Music, AR, VR, 3D, Gaming etc). Eg CTO of Massive Attack, worked extensively with Björk, David Bowie (built BowieNet), Elbow etc. Named “Creative Leaders 50” in 2017
Sanne Kanis
VP Biz Dev in Tech and Media. Startup founder (podcasts). Former executive at Spotify UK, Google NL, Booking. Has own column at the Dutch FT. Author of 2 books. Insead MBA.
Paul Chodirker
Dir. Enterprise Media BizDev Avalanche. Expert in music legal and Web3. Fmr Polygon Labs (Dir. Entertainment & BD), NEAR (Head BD & partnerships), Live Nation (Senior Dir. business affairs) and media lawyer at Gilbert's LLP. For 8+ yrs he arranged legals for tours from eg U2, Lady Gaga, Madonna.
Mike Sheetal
20+ years expert global games and marketing. CEO and founder of e-sports and games agency PlayBrain (Tokyo). Earlier co-founded creative agency UltraSuperNew (9 yrs, 60 FTE, Japan & Singapore). Has worked closely with global brands like Red Bull, Riot Games, Blizzard, EA, Supercell, Nike, Beats, Bandai Namco, Taito etc. Australia native living in Tokyo for 15+ years.

Governance Board

Daan Archer
Partners, Product & Technology. Expert in data ecosystems, blockchain platforms & music copyright. 8 yrs data startups. 20 yrs software development (AI, data). Former lead Open Music Initiative (Technical Working Groups), MIT Sloan Fellow, MIT Media Lab, Dutch technology diplomat in Japan. MBA from MIT, MSc in CS/AI/ML. Lifelong skateboarder.
Jason Kap
Global software licensing expert. CEO of high-end technology advisory and software company. Former partner at Microsoft (under CEO) where for 10 years he eg was responsible the price of Windows worldwide. Former MIT Sloan Fellow with Daan.
Olaf van Grieken
Partner at VanLoman tax legal advisory (50 FTE, global clients). Has extensive experience in structuring investments in EU, US, and Japan. Fmr Coopers & Lybrand and KPMG Meijburg. Has three MAs: business economics, law and accountancy.
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